My Role
Lead Designer — Feature Scoping, Research, Visual Design
Client & Team
With gratitude to HypeHazard Team
Niket Shah - Lead Developer
Client Website
Tools
Figma, FigJam, Zeplin
Timeline
June - Sept 2024
Project Overview
HypeHazard is an Indian clothing brand known for its trendy t-shirts and hoodies. The goal of this project was to create a sleek, intuitive e-commerce platform that would elevate the shopping experience while reflecting the brand's youthful and dynamic identity.
The aim was to design a user-centric interface that not only enhances the customer journey but also allows room for future growth and feature updates. The project spanned the entire design process, from initial research and wireframing to final high-fidelity mockups.
The result is a modern, user-friendly e-commerce website that captures the essence of HypeHazard’s brand and is ready for future enhancements.
My Ultimate role was to design a user-friendly e-commerce platform for HypeHazard, creating a seamless shopping experience that reflects the brand's energetic style while prioritizing simplicity and functionality. This involved designing all aspects of the website, from the homepage to product pages, ensuring an intuitive flow for users to browse, select, and purchase products effortlessly.
✦ HaypeHazard's Present Instagram Profile ✦
Before starting the design for HypeHazard’s e-commerce platform, it was important to understand the challenges faced by online shoppers and align the design with the brand’s energetic vision. Since the platform was being built from scratch, the focus was on creating a smooth and engaging shopping experience that looked great and worked flawlessly.
The main challenge was to design a platform that appealed to a wide range of customers while staying true to HypeHazard’s youthful and dynamic identity.
Key goals for the website included:
Simple and easy navigation.
01
An eye-catching and engaging design.
02
A smooth and hassle-free checkout process.
03
The findings from this process helped shape a platform that feels intuitive, enjoyable, and reflective of HypeHazard’s vibrant brand identity.
The HypeHazard team envisioned an e-commerce platform that would captivate customers, highlight their trendy t-shirts and hoodies, and make online shopping enjoyable and effortless. The website needed to:
Reflect the brand’s vibrant and youthful personality
Provide a seamless and user-friendly interface
Enhance the shopping journey from browsing to checkout.
To create a platform that works for everyone, it was essential to address key challenges faced by users:
Making navigation smooth and intuitive for all technical backgrounds.
Ensuring customers can quickly find products, view detailed information, and complete their purchases.
Designing a mobile-friendly platform for a hassle-free experience, whether for new visitors or returning customers.
The design process for HypeHazard was focused on creating an engaging, easy-to-use shopping experience while staying true to the brand's energetic identity.
Making Shopping Simple and Fun for Customers, I focused on creating a clear and intuitive path for users, from discovering products to completing their purchase. The aim was to ensure that the shopping process felt effortless and enjoyable, with easy navigation and a smooth flow at every step.
Few Main Screens
Few Main Screens
Few Main Screens
From wireframing to final design, my focus was on creating a smooth and user-friendly experience that aligned with HypeHazard’s mission. This project highlighted how thoughtful design can make a platform both accessible and easy to use. The launch of HypeHazard’s e-commerce platform received great feedback from users.
Simple and intuitive navigation made browsing easy.
01
An engaging design captured the brand’s vibrant identity.
02
A hassle-free shopping experience improved user satisfaction.
03
Responsive design enhanced the mobile shopping experience, catering to a wider audience.
04
01
Focus on User Needs
Understanding customer goals and pain points early on helped create a platform that’s easy to use and meets their expectations.
02
Keep Improving
Design is a continuous process. Regular feedback ensures the platform keeps evolving to meet users’ needs.
03
Teamwork is Essential
Involving developers and stakeholders early made the process smoother and reduced rework.
04
Think Mobile-First
A mobile-friendly design improves accessibility and provides a better experience for all users.
