Services
UI/UX Design · Developer Handoff · Mobile-First Design
Client & Team
With gratitude to Nick Bell — Client Lead, and Simplify (via First Page) team for their constant support during this project.
Client Website
Tools
Figma, Google Docs & Slack for collab.
Timeline
April 2025 — 13 Days
Project Overview
Simplify is a newly launched CRM targeting agencies that need a robust yet cost-free tool to manage sales and automation. The goal was clear—design a compelling, conversion-optimized landing page that reflects credibility, clearly communicates the CRM’s value, and captures qualified leads with minimal friction.
Although the CRM product was ready and backed by a solid brand guide, there was no visual presence or digital touchpoint to reach its target audience.
No landing page to introduce the CRM to agency leads
01
Limited time to launch
02
Need for clean, mobile-first design
03
Focus on performance, clarity, and conversion without over-designing
04
I kicked off with a thorough review of all provided materials, including the brand guidelines and finalized copy. A key early insight was the importance of simplicity and speed, as the client was looking to launch ASAP.
To align my design direction, I examined FirstPage.com.au for structural and visual cues. I also prioritized the mobile-first design approach from the beginning due to its relevance to today’s browsing behavior.
Delivered the entire package in under
13 - 15 days
The landing page increased initial consultation booking by
~37% (as shared post-launch)
Created a scalable design system that reduced dev implementation time by
~25%
Client feedback: “Exactly what we needed—clean, on-brand, and impactful
01
Pre-defined brand systems help accelerate design without compromising creativity
02
Designing for mobile first still means making sure it looks great on desktop too.
03
Collaborating early with devs on system components ensures smoother handoff & more efficient.
